Ms. Reid

Gaynor Reid

Vice President

AccorHotels Asia Pacific

Gaynor Reid is Vice President Communications & CSR for AccorHotels Asia Pacific, based in the company’s Singapore regional head office. She has worked for Accor for 16 years, starting in the group’s Sydney office as Media Relations Manager and moving to Asia in 2013. She oversees the group’s communications strategy, corporate social responsibility (CSR) and crisis management to consistently articulate AccorHotels’ messaging to both internal and external audiences.

Prior to joining AccorHotels, Ms. Reid was Manager of Communications and Community Relations for the Sydney Organising Committee for the Olympic Games (SOCOG) and managed SOCOG’s Welcome the World project to prepare Australia to welcome visitors from across the world for the Olympics. With a background in journalism, she was also a reporter and editor for ten years before moving into Public Relations and Marketing.

An award-winning communications professional, Ms. Reid was awarded Best Hotel PR of the Year 2013 (Hotel Management Awards), Communicator of the Year 2011 (Australian Society of Travel Writers), Best Hotel PR 2009 (HM Awards) and Best PR Member 2004 (Australian Society of Travel Writers) as well as being a multiple finalist in similar awards over the past decade. Born in South Africa to Scottish parents and having lived in Africa, Australia, Asia and the UK, she says she was born to travel and that her job combines her passions for hotels, food and travel.

Ms. Reid oversees communications for AccorHotels’ 760+ hotels across Asia Pacific in 17 countries for brands including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. Ms. Reid also sits on the group’s Executive Committee for Asia Pacific.

Please visit http://www.accor.com for more information.

Ms. Reid can be contacted at 65-6408-8864 or gaynor.reid@accor.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.