Ms. Harkness

Sarah Harkness

Marketing Manager

Screen Pilot

Sarah Harkness is the Marketing Manager for Screen Pilot, a Denver-based hospitality marketing agency that specializes in telling the stories of hotels and resorts using data science, creativity and strategic market place insights. Originally hailing from Austin - which explains her love of queso, lakes, and live music – Ms. Harkness attended college at Wake Forest University in North Carolina where she studied Media Communications but never found Tex-mex that was ever quite the same.

She began her career as a PR & Marketing Intern for the Head Office of Harvey Nichols in London where she worked with publications including Grazia, Tatler, The Times on Sunday, The Daily Mail, and more. For the last 8 years she has lived in Denver where she has consulted for clients in luxury, fashion, and hospitality. She regularly contributes as an author on Hospitality Net, Hotel Marketing, and eHotelier exploring topics related to marketing, trends, technology and data in the travel and hospitality industry.

Her passion for travel extends beyond the professional realm and she has visited over 21% of the world’s countries and is hoping to make that 100% someday. So far her favorite place to visit was Barcelona because she got to speak Spanish with a lisp, see Gaudi’s artwork in person, and eat churros whenever she pleased.

In her spare time you can find her lost somewhere in the great outdoors with her husband and their corgi mix Bateman, wandering around art museums, enjoying a cocktail on a patio, or scuba diving in the deep blue sea. She is the Founder of the Denver Agency Meetup and a member of The Denver Junior League.

Please visit http://www.screenpilot.com for more information.

Ms. Harkness can be contacted at 720-336-0610 or sharkness@screenpilot.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.