Ms. Harkness

Sarah Harkness

Marketing Manager

Screen Pilot

Sarah Harkness is the Marketing Manager for Screen Pilot, a Denver-based hospitality marketing agency that specializes in telling the stories of hotels and resorts using data science, creativity and strategic market place insights. Originally hailing from Austin - which explains her love of queso, lakes, and live music – Ms. Harkness attended college at Wake Forest University in North Carolina where she studied Media Communications but never found Tex-mex that was ever quite the same.

She began her career as a PR & Marketing Intern for the Head Office of Harvey Nichols in London where she worked with publications including Grazia, Tatler, The Times on Sunday, The Daily Mail, and more. For the last 8 years she has lived in Denver where she has consulted for clients in luxury, fashion, and hospitality. She regularly contributes as an author on Hospitality Net, Hotel Marketing, and eHotelier exploring topics related to marketing, trends, technology and data in the travel and hospitality industry.

Her passion for travel extends beyond the professional realm and she has visited over 21% of the world’s countries and is hoping to make that 100% someday. So far her favorite place to visit was Barcelona because she got to speak Spanish with a lisp, see Gaudi’s artwork in person, and eat churros whenever she pleased.

In her spare time you can find her lost somewhere in the great outdoors with her husband and their corgi mix Bateman, wandering around art museums, enjoying a cocktail on a patio, or scuba diving in the deep blue sea. She is the Founder of the Denver Agency Meetup and a member of The Denver Junior League.

Please visit http://www.screenpilot.com for more information.

Ms. Harkness can be contacted at 720-336-0610 or sharkness@screenpilot.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.