Ms. Moon

Jennifer Moon

Manager

Greenview

Jennifer Moon is a manager with Greenview, a sustainability consulting firm specializing in the hospitality, meetings and events, travel and tourism industries at the organizational level. Greenview was founded in 2008 to play a pivotal role in advancing sustainability through increasing the prevalence of metrics, measurement and reporting across the travel and tourism industry. Ms. Moon has experience working in corporate ESG advisory & reporting, sustainable event services, destination reporting, and industry-wide research. She has expertise in GHG emissions calculations, corporate reporting frameworks (GRI, CDP, GRESB), water and biodiversity risk assessments for the corporate level.

Ms. Moon has consulted for global hotel companies, REITs, hospitality vendors and event organizers. She is a member of Green Destination Orlando and the Sustainability Committee of NYC & Company. In her free time, Ms. Moon likes to write on sustainability topics for the industry, such as her article for Green Lodging News, “Why Beekeeping is Relevant to Hotel Sustainability” and Hotel Business Review, where she co-authored the article titled, “Sustainability KPI’s: Now Part of the Discussion”.

Ms. Moon’s love of hospitality and sustainability stems from her undergraduate days as an Hotelie at Cornell learning about sustainable hotel development and eco-tourism. Her love of travel has inspired her work to continuously bridge the gap between the hospitality industry and sustainability where she has experienced climate change in places such as Australia and Iceland.

She has earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree from Columbia University in Sustainability Management.

Please visit http:/www.greenview.sg for more information.

Ms. Moon can be contacted at 305-726-7658 or jenni@gviewadvisors.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.