Ms. Moon

Jennifer Moon

Manager

Greenview

Jennifer Moon is a manager with Greenview, a sustainability consulting firm specializing in the hospitality, meetings and events, travel and tourism industries at the organizational level. Greenview was founded in 2008 to play a pivotal role in advancing sustainability through increasing the prevalence of metrics, measurement and reporting across the travel and tourism industry. Ms. Moon has experience working in corporate ESG advisory & reporting, sustainable event services, destination reporting, and industry-wide research. She has expertise in GHG emissions calculations, corporate reporting frameworks (GRI, CDP, GRESB), water and biodiversity risk assessments for the corporate level.

Ms. Moon has consulted for global hotel companies, REITs, hospitality vendors and event organizers. She is a member of Green Destination Orlando and the Sustainability Committee of NYC & Company. In her free time, Ms. Moon likes to write on sustainability topics for the industry, such as her article for Green Lodging News, “Why Beekeeping is Relevant to Hotel Sustainability” and Hotel Business Review, where she co-authored the article titled, “Sustainability KPI’s: Now Part of the Discussion”.

Ms. Moon’s love of hospitality and sustainability stems from her undergraduate days as an Hotelie at Cornell learning about sustainable hotel development and eco-tourism. Her love of travel has inspired her work to continuously bridge the gap between the hospitality industry and sustainability where she has experienced climate change in places such as Australia and Iceland.

She has earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree from Columbia University in Sustainability Management.

Please visit http:/www.greenview.sg for more information.

Ms. Moon can be contacted at 305-726-7658 or jenni@gviewadvisors.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.