Mr. Naeger

Matt Naeger

Executive Vice President of Digital Strategy

Merkle

Matt Naeger is the Executive Vice President of Digital Strategy at Merkle. Merkle, a global data-driven, technology-enabled performance marketing agency, is the largest independent agency in the US for CRM, digital, and search. Mr. Naeger joined the Merkle team nearly four years ago through the acquisition of IMPAQT, a leading online marketing agency that he helped found and build. He brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. As Executive Vice President of Digital Strategy, Mr. Naeger is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web. Merkleís digital strategists are visionaries. They look down the road to an integrated program that pushes personalized, addressable media to your customers on a massive scale, then determine what media, creative, and CRM initiatives will get you there.

Mr. Naeger has been instrumental in establishing Merkle as a recognized leader in the digital space by industry analysts such as Forrester research as well as the largest ad platforms on the internet. Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Digital Strategy and a go-to resource.

Prior to joining Merkle, Mr. Naeger was a founding member of the management team for IMPAQT where he held several roles including: Executive VP of Strategy, VP of Operations, and General Counsel. He has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.

Please visit http://www.merkleinc.com/ for more information.

Mr. Naeger can be contacted at 443-542-4000 or mnaeger@merkleinc.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.