Mr. Naeger

Matt Naeger

Executive Vice President of Digital Strategy

Merkle

Matt Naeger is the Executive Vice President of Digital Strategy at Merkle. Merkle, a global data-driven, technology-enabled performance marketing agency, is the largest independent agency in the US for CRM, digital, and search. Mr. Naeger joined the Merkle team nearly four years ago through the acquisition of IMPAQT, a leading online marketing agency that he helped found and build. He brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle.

As Executive Vice President of Digital Strategy, Mr. Naeger is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web. Merkle’s digital strategists are visionaries. They look down the road to an integrated program that pushes personalized, addressable media to your customers on a massive scale, then determine what media, creative, and CRM initiatives will get you there.

Mr. Naeger has been instrumental in establishing Merkle as a recognized leader in the digital space by industry analysts such as Forrester research as well as the largest ad platforms on the internet. Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Digital Strategy and a go-to resource.

Prior to joining Merkle, Mr. Naeger was a founding member of the management team for IMPAQT where he held several roles including: Executive VP of Strategy, VP of Operations, and General Counsel. He has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.

Please visit http://www.merkleinc.com/ for more information.

Mr. Naeger can be contacted at 443-542-4000 or mnaeger@merkleinc.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.