Ms. Brett

Beth Brett

Co-founder and Principal

Blink Creative Group

Beth Brett and her business partner, Emma Haber, are the co-founders and principals of Blink Creative Group, a full-service communications enterprise with a focus on hospitality and lifestyle brands. As strategic storytellers—who can implement all facets of communications from branding and PR to partnerships and events as well as creative writing and social media support—clients seek out their firm for thoughtful and thought-provoking brand experiences. As industry veterans—each with more than 15 years of extensive media and marketing expertise working with world-renowned brands—their agency offers authentic and unparalleled communications solutions.

Before founding Blink Creative Group with Ms. Haber, Mrs. Brett served as the communications director for the Los Angeles Tourism and Convention Board. For eight years, Mrs. Brett was a lead publicist for The Getty, where she forged strategic partnerships and managed PR for every major program at the world-renowned arts institution. Prior to her Getty post, she was a communications specialist for Hospital Special Surgery, one of the nation’s top hospitals. After graduating from Princeton University, Mrs. Brett began her career in New York at SERINO/COYNE, where she worked on creative campaigns for live entertainment brands. With a master’s degree from Stanford’s Journalism School, Mrs. Brett has also written feature stories for The New York Times, Newsday, The San Francisco Chronicle and ESPN the Magazine.

Please visit www.blinkcreativegroup.com for more information.

Ms. Brett can be contacted at 310-850-2701 or beth@blinkcreativegroup.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.