Ms. Garwood

Sue Garwood

Manager of Education and Training

Best Western Hotels & Resorts

Sue Garwood brings more than 25 years of hospitality industry experience to the Best Western® Hotels & Resorts team. As manager of education and training, she oversees daily operations and programming for the company’s Member Learning Resource program. In that role, she oversees the creation, planning and researching of member solutions and is responsible for helping achieve the department’s revenue and special performance goals.

Ms. Garwood has worked with Best Western on a corporate level for the past ten years, but her association with the company began years before, as general manager and then owner/general manager of a limited-service Best Western property. She has a solid understanding of what it takes to excel on the property level and as a result, she is able to truly help impact the success of members on a daily basis.

Ms. Garwood began her career with the San Diego Convention & Visitors Bureau and has held several positions across various segments of the hospitality industry, including hotel sales and marketing, tourism promotion and more. She also previously owned and operated a training company, STG Hosting.

Please visit http://www.bestwestern.com for more information.

Ms. Garwood can be contacted at 602-957-4200 or sue.garwood@bestwestern.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.