Vice President of Mid-Market & Enterprise Marketing
As Vice President of Mid-Market & Enterprise Marketing for Comcast Business, Alexandra Sewell is responsible for defining the go-to-market strategies for the enterprise segment with a focus on building and expanding Comcastís Built4Enterprise initiatives. In addition, Ms. Sewell is responsible for developing the marketing strategies to generate subscriber and revenue growth within mid-market and strategic vertical segments.
During her career at Comcast, Ms. Sewell has focused on developing innovative product, marketing and public relations strategies that have resulted in significant sales and revenue growth. Most notably Ms. Sewell was responsible for the successful launch of Business Hospitality, a product suite consisting of Ethernet, Internet, Video and Voice services packaged for the Hospitality industry. In addition, she was instrumental in launching the Business Services video product portfolio for small and medium-sized businesses, and she led the Business Services component of Project Cavalry, Comcastís all-digital initiative touching almost every residential and business customer in the Comcast footprint.
An industry leader, Ms. Sewell has more than 19 years of experience within the cable industry spanning virtually every aspect of product management, marketing and public relations. In 2014, Ms. Sewell was recognized as one of Fierce Telecomís Women in Wireline, 2014 which honors top women executives in the wireline segment of the telecom industry.
Prior to joining Comcastís Business Services team, Ms. Sewell held various sales, marketing, public relations and business development positions within the Comcast family of companies. Her previous roles have included: Director of Marketing Solutions for Comcast Networks; Director of Strategic Sales Alliances for Comcast Cable; Director of Marketing and Public Relations for CN8, The Comcast Network; Corporate Marketing Manager & Senior Publicist for QVC, the television shopping network (prior to its sale to Liberty Interactive).
Ms. Sewell holds a bachelor of arts from Pennsylvania State University. She is a member of the Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT), Hotel Technology Next Generation (HTNG), The American Hotel & Lodging Association (AH&LA), The Healthcare Information Management Systems Society (HIMSS), and the Stadium Management Association (SMA).
Ms. Sewell can be contacted at 877-967-4999 or firstname.lastname@example.org