Mr. Carter

Kevin Thomas Carter

Managing Director

Airlie Foundation

Kevin Thomas Carter has over 34 years experience in hospitality operations around the world. A proven performer, he has garnered the respect of industry leaders for his ability to motivate and challenge his team to achieve their potential.

Mr. Carter is currently the Managing Director for the Airlie Foundation and has served in varying roles within the hospitality industry including, Director, Corporate Director, Resident Manager, General Manager and independent consultant. Mr. Carter’s experience in the industry has been obtained while leading teams at of some of the countries most notable properties including the Rancho Bernardo Inn, U.S. Grant Hotel, Intercontinental Hotel San Diego, Club Corporation of America, Rancho Valencia Resort, Kiawah Island Resort, Bald Head Island Resort, The Founders Inn, and Airlie Conference Center.

Mr. Carter has served on the opening team of several Hotels throughout his career in addition to transitioning several properties for new owners and operators. A sought after public speaker on a variety of subjects. Mr. Carter was the keynote speaker for the Annual National Conference on University and College Conference Centers (NCUCCC) at the University of Alabama. Topic expert presenter for several International Association of Conference Centers (IACC) meetings.

Mr. Carter has been a leader in many associations and civic groups and has served locally on the Board of Directors for the Fauquier County Chamber of Commerce and the Fauquier Americas Promise. He served as the President of Warrenton Rotary Club, and Senior Warden and School Board Treasurer for the St. James Episcopal Church in Warrenton. Mr. Carter currently serves as a Trustee on the Board of Directors for the Fauquier Hospital, Health System and Fauquier Health Foundation and works on the Compliance & Audit and Quality & Safety Committees.

Mr. Carter resides in Warrenton, Virginia 50 miles outside of Washington, D.C. in the foothills of the Blue Ridge Mountains with his wife Carrie and three children Madison, Emma and Jack. In his “free” time, Mr. Carter enjoys sports with his active family, fishing, hunting, politics and an occasional round of golf.

Please visit http://www.airlie.com for more information.

Mr. Carter can be contacted at 540-347-1300 or kcarter@airlie.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.