Mr. Carter

Kevin Thomas Carter

Managing Director

Airlie Foundation

Kevin Thomas Carter has over 34 years experience in hospitality operations around the world. A proven performer, he has garnered the respect of industry leaders for his ability to motivate and challenge his team to achieve their potential.

Mr. Carter is currently the Managing Director for the Airlie Foundation and has served in varying roles within the hospitality industry including, Director, Corporate Director, Resident Manager, General Manager and independent consultant. Mr. Carter’s experience in the industry has been obtained while leading teams at of some of the countries most notable properties including the Rancho Bernardo Inn, U.S. Grant Hotel, Intercontinental Hotel San Diego, Club Corporation of America, Rancho Valencia Resort, Kiawah Island Resort, Bald Head Island Resort, The Founders Inn, and Airlie Conference Center.

Mr. Carter has served on the opening team of several Hotels throughout his career in addition to transitioning several properties for new owners and operators. A sought after public speaker on a variety of subjects. Mr. Carter was the keynote speaker for the Annual National Conference on University and College Conference Centers (NCUCCC) at the University of Alabama. Topic expert presenter for several International Association of Conference Centers (IACC) meetings.

Mr. Carter has been a leader in many associations and civic groups and has served locally on the Board of Directors for the Fauquier County Chamber of Commerce and the Fauquier Americas Promise. He served as the President of Warrenton Rotary Club, and Senior Warden and School Board Treasurer for the St. James Episcopal Church in Warrenton. Mr. Carter currently serves as a Trustee on the Board of Directors for the Fauquier Hospital, Health System and Fauquier Health Foundation and works on the Compliance & Audit and Quality & Safety Committees.

Mr. Carter resides in Warrenton, Virginia 50 miles outside of Washington, D.C. in the foothills of the Blue Ridge Mountains with his wife Carrie and three children Madison, Emma and Jack. In his “free” time, Mr. Carter enjoys sports with his active family, fishing, hunting, politics and an occasional round of golf.

Please visit http://www.airlie.com for more information.

Mr. Carter can be contacted at 540-347-1300 or kcarter@airlie.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.