Mr. McSherry

Brian McSherry

Chief Operating Officer

M&R Hotel Management

Brian M. McSherry, a 35-year lodging industry veteran, is beginning his fourth year as chief operating officer of M&R Hotel Management, a fast-growing, owner-operator with a 16-hotel portfolio, based in Great Neck, New York. He oversees day-to-day hotel operations, development initiatives and portfolio performance and serves as liaison with third-party owners.

Prior to joining M&R, Mr. McSherry was vice president of operations for Stonebridge Companies from 2012 to 2013, regional vice president for Concord Hospitality Enterprises from 2009 to 2012 and senior director of operations for Wyndham Hotel Group from 2006-2008. Earlier in his career, Mr. McSherry served in management positions with Interstate Hotels & Resorts and Meid Enterprises LLC.

M&R operates hotels under the brands of InterContinental Hotels Group, Choice Hotels International, Wyndham Hotel Group and Best Western International. Later this year, M&R is scheduled to begin operating hotels in Manhattan under the brands of Marriott International and Hilton Worldwide. In addition, Starwood Hotels & Resorts Worldwide and Hyatt Hotels Corp. have also certified M&R to manage selected brands.

Going forward, Mr. McSherry envisions expanding M&R’s portfolio in the New York metropolitan area and beyond through third-party management contracts. The company’s more than a decade of success as an owner-operator brings an ownership perspective to its third-party clients.

In addition to management, M&R provides consulting services in hotel site and contractor selection, feasibility analysis, permitting, financing, franchising, human resources support, sales and marketing, revenue management, food & beverage management, brand management, account and risk management audits, e-commerce, design, procurement, accounting and engineering.

Please visit http://www.mrhotelgroup.com for more information.

Mr. McSherry can be contacted at 516-279-4888 or info@mrhotelgroup.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.