Mr. McSherry

Brian McSherry

Chief Operating Officer

M&R Hotel Management

Brian M. McSherry, a 35-year lodging industry veteran, is beginning his fourth year as chief operating officer of M&R Hotel Management, a fast-growing, owner-operator with a 16-hotel portfolio, based in Great Neck, New York. He oversees day-to-day hotel operations, development initiatives and portfolio performance and serves as liaison with third-party owners.

Prior to joining M&R, Mr. McSherry was vice president of operations for Stonebridge Companies from 2012 to 2013, regional vice president for Concord Hospitality Enterprises from 2009 to 2012 and senior director of operations for Wyndham Hotel Group from 2006-2008. Earlier in his career, Mr. McSherry served in management positions with Interstate Hotels & Resorts and Meid Enterprises LLC.

M&R operates hotels under the brands of InterContinental Hotels Group, Choice Hotels International, Wyndham Hotel Group and Best Western International. Later this year, M&R is scheduled to begin operating hotels in Manhattan under the brands of Marriott International and Hilton Worldwide. In addition, Starwood Hotels & Resorts Worldwide and Hyatt Hotels Corp. have also certified M&R to manage selected brands.

Going forward, Mr. McSherry envisions expanding M&Rís portfolio in the New York metropolitan area and beyond through third-party management contracts. The companyís more than a decade of success as an owner-operator brings an ownership perspective to its third-party clients.

In addition to management, M&R provides consulting services in hotel site and contractor selection, feasibility analysis, permitting, financing, franchising, human resources support, sales and marketing, revenue management, food & beverage management, brand management, account and risk management audits, e-commerce, design, procurement, accounting and engineering.

Please visit http://www.mrhotelgroup.com for more information.

Mr. McSherry can be contacted at 516-279-4888 or info@mrhotelgroup.com

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.