Ms. Voss

Megan Voss

Vice President Human Resources & Associate Development

Aparium Hotel Group

As a believer in the philosophy that the true drivers behind a hotel’s success are its associates, Megan Voss focuses on developing and cultivating teams that genuinely believe in the brand’s vision and enhance the inspiring company culture that currently exists inside the walls of all Aparium Hotel Group properties.

With like-minded associates who can provide genuine, intuitive service, Ms. Voss believes Aparium is poised to provide its guests unique, memorable experiences that keep them coming back. Since joining the company in spring 2014, Ms. Voss has led the charge in spearheading the promotion and implementation of Aparium’s values among all employees, as well as enacting learning and development strategies to ensure sustainable employee success.

A certified Senior Professional in Human Resources, Ms. Voss brings with her nearly two decades of experience in hospitality and retail, including heading up the global learning and development at renowned W Hotel properties and its Starwood brand. Going the distance is a literal expression for Ms. Voss, who is an avid runner and multiple marathon veteran.

Please visit www.aparium.com for more information.

Ms. Voss can be contacted at 312-275-1080 or info@aparium.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.