Ms. Braum

Roberta Braum

Director of Product Management, Payments

Agilysys

Roberta Braum is the director of product management for payments at Agilysys, a leading technology company that provides innovative point-of-sale, property management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry. Roberta began her career at Apple, where she served as a technical lead designing file server systems. She also has also held management positions at IMDb, where she oversaw subscription services for entertainment professionals, and at Amazon, where she helped develop a payment plan service for the company’s ordering systems. Prior to joining Agilysys, she served as director of product management at Array Health, where she designed a purchasing decision support system, developed a product and sales roadmap and supervised program and product management teams.

At Agilysys, Roberta manages the product strategy and roadmap for the company’s payments products, including the groundbreaking rGuest® Pay solution, the Agilysys payment gateway that enables complete and secure payment processing. She also addresses the challenges that new payment technologies pose to the hospitality industry and develops strategic solutions that enable a seamless guest experience for Agilysys’ next-generation point-of-sale and property management customers. Roberta serves as a thought leader in the areas of payment technologies, data security and EMV readiness. She holds a Bachelor of Arts degree in engineering and computer science from Dartmouth College, a Master of Science degree in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT) and a Master of Business Administration degree from MIT’s Sloan School of Management.

Please visit http://www.agilysys.com/ for more information.

Ms. Braum can be contacted at 877-369-6208 or roberta.braum@agilysys.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.