Mr. Boykiv

Yuriy Boykiv

Co-Founder and CEO

Gravity

Yuriy Boykiv is the co-founder and CEO of Gravity, a full-service advertising agency that helps brands connect with cultural and international consumers. Yuriy brings Gravity clients over 12 years of leading multicultural and international marketing experience. Under his leadership, the agency has become the fastest-growing multicultural ad agency in the country and has been featured on the Inc. 5000 list three years in a row.

Prior to founding Gravity, he was the director of international business at DIRECTV, driving the growth and business of the WorldDirect platform that consisted of more than 65 international channels in 16 different languages. His responsibilities included the entire spectrum of global markets, including Asian-American, European, and Middle Eastern. Before joining DIRECTV, he was the vice president of client services at a New York-based boutique agency where he oversaw the strategy and management of client campaigns and the agency’s operations and business development. In this role, he led the campaigns of major clients such as the CIA, Lufthansa, and MoneyGram.

Yuriy has an MBA in finance from Pace University and is fluent in four languages. Yuriy also completed his post-graduate work at Harvard Business School. His achievements include Best Media Campaign of the Year from MediaPost and Best Multiethnic Campaign of the Year from the AFA Mosaic Awards. Yuriy is a weekly columnist for Inc., writing about entrepreneurship, global trends, leadership, and marketing. His expertise has been recognized by USA Today, Advertising Age, MediaPost, Latin Post, and The Agency Post. Connect with Yuriy on Twitter.

Please visit www.mediagravity.com for more information.

Mr. Boykiv can be contacted at 646-486-000 or yuriyboykiv@yahoo.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.