Mr. Friedman

Peter Friedman

CEO and Chairman

LiveWorld

Peter Friedman is the CEO and Chairman of LiveWorld, and the author of The CMO’s Social Media Handbook: A Step-by-Step Guide For Leading Marketing Teams in the Social Media World, from which this article was excerpted. Connect with him @PeterFriedman.

Peter Friedman is a social media expert and veteran marketing professional. Over the span of 30 years, Peter has provided global brandswith strategic social media counsel and developed hundreds of socialmedia programs across the globe. Some of these programs include AppleLink, the industry-wide social network for Apple Inc.; the MINICooper Members Lounge; Unilever Dove Campaign For Real Beauty; HBO’s character-driven website community; the American ExpressMembers Project, and Facebook and Twitter programs for one of the world’s largest retailers.

In 1997 Peter founded the social content marketing company LiveWorld and secured more than $100 million in private funding. He then led the company to its IPO in 1999, added hundreds of employees, and maintained course through multiple market crashes, recessions, and resurgences.

Prior to founding LiveWorld, Peter served as vice president and general manager of the Internet Services Division at Apple Inc. where he oversaw the creation and management of social media services for AppleLink™, eWorld ™, AOL, and Salon. During his 12-year tenure with Apple, Peter also managed its Business Systems Marketing and product line management within the Macintosh division.

Peter’s insights on the social media space can be found on many blogs and media outlets across the web including The Huffington Post and Social Media Monthly. He is also the author of “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teamsin the Social Media World”—a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships Peter Friedman earned his MBA from The Harvard

World”—a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships. Peter Friedman earned his MBA from The Harvard Business School and bachelor’s degree in American History from Brown University.

Please visit www.liveworld.com for more information.

Mr. Friedman can be contacted at 1-800-301-9507 or hello@liveworld.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.