Mr. Friedman

Peter Friedman

CEO and Chairman

LiveWorld

Peter Friedman is the CEO and Chairman of LiveWorld, and the author of The CMO’s Social Media Handbook: A Step-by-Step Guide For Leading Marketing Teams in the Social Media World, from which this article was excerpted. Connect with him @PeterFriedman.

Peter Friedman is a social media expert and veteran marketing professional. Over the span of 30 years, Peter has provided global brandswith strategic social media counsel and developed hundreds of socialmedia programs across the globe. Some of these programs include AppleLink, the industry-wide social network for Apple Inc.; the MINICooper Members Lounge; Unilever Dove Campaign For Real Beauty; HBO’s character-driven website community; the American ExpressMembers Project, and Facebook and Twitter programs for one of the world’s largest retailers.

In 1997 Peter founded the social content marketing company LiveWorld and secured more than $100 million in private funding. He then led the company to its IPO in 1999, added hundreds of employees, and maintained course through multiple market crashes, recessions, and resurgences.

Prior to founding LiveWorld, Peter served as vice president and general manager of the Internet Services Division at Apple Inc. where he oversaw the creation and management of social media services for AppleLink™, eWorld ™, AOL, and Salon. During his 12-year tenure with Apple, Peter also managed its Business Systems Marketing and product line management within the Macintosh division.

Peter’s insights on the social media space can be found on many blogs and media outlets across the web including The Huffington Post and Social Media Monthly. He is also the author of “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teamsin the Social Media World”—a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships Peter Friedman earned his MBA from The Harvard

World”—a practical tool kit and crash course in social-media-theory that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan in order to create dialogue and deepen customer relationships. Peter Friedman earned his MBA from The Harvard Business School and bachelor’s degree in American History from Brown University.

Please visit www.liveworld.com for more information.

Mr. Friedman can be contacted at 1-800-301-9507 or hello@liveworld.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.