Mr. Modak

Ashish Modak

General Manager

LUX* Belle Mare

Ashish Modak is the General Manager of LUX* Belle Mare, the flagship resort of LUX* Resorts & Hotels and is based in Mauritius. The group operates contemporary luxury resorts in the Indian Ocean where it has 8 properties and 2 resorts in China. The group is also launching its first resort in the UAE in 2016 and is on a steady expansion plan.

Mr. Modak’s profile includes operational excellence of over 20 years in Food & Beverage, Rooms Division and allied areas in some of the finest hotels in Asia, Europe, Middle East and Africa including experience in pre-openings and complete refurbishments of hotels with reputed hotel chains like Taj Hotels, Resorts & Palaces and Six Senses Resorts & Spas prior to joining LUX* Resorts & Hotels.

In his current assignment Mr. Modak has been instrumental in converting a 186 suite beach front resort in to a leading trendy offering boasting of some of the finest restaurants, a luxurious spa and one of the best service experiences in this part of the world. The resort has shown a steady upward trend on Trip Advisor from being on the 35th position in 2011 to being ranked 2nd amongst 178 resorts in Mauritius in 2015.

Having successfully launched Café LUX*, the Indian Ocean’s first home roasted coffee experience at LUX* Belle Mare in 2011, Mr. Modak was also recently involved in the opening of LUX* Resorts & Hotels 2 franchise cafés.

Please visit http://www.luxresorts.com/en/hotel-mauritius/luxbellemare for more information.

Mr. Modak can be contacted at +230 042 2000 or ashish.modak@luxbellemare.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.