Mr. Gillespie

Adam Gillespie

Founder

BroadView IP

Adam Gillespie is the founder of BroadView IP, a leading integrator in mobile technologies and video applications, creating innovative digital experiences for businesses and consumers based on IP technology across a wide range of accessible devices.

BroadView IP works to minimize the risk of technology investments from workforce automation, entertainment, to e-commerce. We seek to generate immediate revenue and minimize the risk of investing into expendable technologies along with providing support for various hardware profiles and platforms. BroadVIew seeks to provide a seamless transition into today’s mobile-ready technology marketplace.

Mr. Gillespie has a diverse background in hospitality technology consulting and hotel profit management with over 10 years’ experience supporting the efforts of Hotel Technology Next Generation (HTNG) and the International Hotel Technology Forum (IHTF). He has also played a major support role in the largest hospitality technology focused conference, HITEC as a technology supplier and as a delegate sourcing new technologies for clients in the hospitality marketplace.

Mr. Gillespie is experienced in working with a wide variety of hotel management groups, franchises, and independent boutique hotels internationally. He has assisted with cost and contract management, in-room technology such as IPTV, VOiP, private VPNs, video content distribution, hotel networking and ultra-fast high-speed internet services.

Prior to his career in hospitality technology, Mr. Gillespie worked as a high-frequency radio operations specialist in the United States Coast Guard. He is currently based out of Tampa Florida, and when not involved with work, is always looking forward to spending time with his wife and two daughters.

Please visit www.broadviewip.com for more information.

Mr. Gillespie can be contacted at 844-840-4788 or adamg@broadviewip.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.