Mr. Gillespie

Adam Gillespie

Founder

BroadView IP

Adam Gillespie is the founder of BroadView IP, a leading integrator in mobile technologies and video applications, creating innovative digital experiences for businesses and consumers based on IP technology across a wide range of accessible devices.

BroadView IP works to minimize the risk of technology investments from workforce automation, entertainment, to e-commerce. We seek to generate immediate revenue and minimize the risk of investing into expendable technologies along with providing support for various hardware profiles and platforms. BroadVIew seeks to provide a seamless transition into today’s mobile-ready technology marketplace.

Mr. Gillespie has a diverse background in hospitality technology consulting and hotel profit management with over 10 years’ experience supporting the efforts of Hotel Technology Next Generation (HTNG) and the International Hotel Technology Forum (IHTF). He has also played a major support role in the largest hospitality technology focused conference, HITEC as a technology supplier and as a delegate sourcing new technologies for clients in the hospitality marketplace.

Mr. Gillespie is experienced in working with a wide variety of hotel management groups, franchises, and independent boutique hotels internationally. He has assisted with cost and contract management, in-room technology such as IPTV, VOiP, private VPNs, video content distribution, hotel networking and ultra-fast high-speed internet services.

Prior to his career in hospitality technology, Mr. Gillespie worked as a high-frequency radio operations specialist in the United States Coast Guard. He is currently based out of Tampa Florida, and when not involved with work, is always looking forward to spending time with his wife and two daughters.

Please visit www.broadviewip.com for more information.

Mr. Gillespie can be contacted at 844-840-4788 or adamg@broadviewip.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.