Mr. Reid

Frank Reid

Executive Vice President

Kolbe Corporation

Frank Reid is executive vice president of Kolbe Corp in Phoenix, AZ, where he is responsible for managing business development efforts and human resources consulting with large corporate accounts.

An accomplished HR executive with domestic and international experience in the insurance, financial services, information services and software industries, Mr. Reid has expertise in building highly effective teams and transforming the HR function to streamline and develop consistent practices across businesses. Throughout his career, Mr. Reid has developed a reputation as a strong business partner with senior management and a trusted advisor to CEO’s on business and human capital strategies.

Serving as a senior human resources executive for such companies as Ceridian Corporation, Jostens Corporation, Elsevier Corporation, Thomson Corporation, and Dialog Corporation, Mr. Reid led a variety of HR initiatives ranging from the creation of a learning and development function to the establishment of a “Line of Sight” process to promote understanding of corporate goals and individual responsibilities.

At Ceridian Corporation, where he served as vice president of HR, Mr. Reid led the effort to consolidate all HR practices, processes and systems. He worked as a member of both the acquisition and integration team and the pension committee. Additionally, he led the company’s diversity initiative and led the team that selected and implemented Ceridian’s new payroll/HR system.

As an independent consultant, Mr. Reid has sold HR services within the government and private sectors, provided recruiting services for senior management positions, introduced assessment tools for building highly productive teams, and facilitated the implementation of leadership development programs.

Finally, Mr. Reid is a thought leader in such areas as recruitment, diversity, organizational transformation, and leadership development. He is an experienced and effective public speaker in areas related to HR and organizational development.

Mr. Reid has a bachelor’s degree in Economics from Morehouse College.

Please visit http://www.kolbe.com for more information.

Mr. Reid can be contacted at 602-778-7902 or freid@kolbe.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.