Ms. De Franco

Agnes De Franco

Professor and Distinguised Chair at C.N. Hilton College

University of Houston

Agnes De Franco, Ed.D., CHE, CHAE, is a professor and distinguished chair at the C.N. Hilton College at the University of Houston. She is a recipient of teaching awards at both the college and university level; co-author of five textbooks and has published more than 90 refereed articles. Ms. De Franco conducts workshops for the Certified Hospitality Accountant Executive examination; a Certified Hospitality Educator Cadre member and is a recipient of the Dean's Award for Excellence in Applied Research, the Best Paper Award from the International Council on Hotel, Restaurant and International Education (I-CHRIE), and the HFTP-iHITA Best Research Paper Award. She earned the Distinguished Faculty Award, Distinguished Alumna Award, and Young Alumna Award from the Hilton College Alumni Association and is a recipient of the H. J. Heinz Graduate Fellowship.

Ms. De Franco is active in a number of local, state and national organizations, including serving as the global president of Hospitality Financial and Technology Professionals (HFTP) from 2006-2007; member of I-CHRIE's finance and future fund committees and treasurer of I-CHRIE from 1999 to 2002. She is the past president of Phi Beta Delta and Phi Kappa Phi at the University of Houston and has eight years of central administration experience at UH working with the Texas Higher Education Coordinating Board on undergraduate issues such as persistence, graduation, general education curriculum, and college and career readiness standards. She has eight years of industry experience in food & beverage.

Please visit www.uh.edu for more information.

Ms. De Franco can be contacted at 713-743-2422 or adefranco@uh.edu

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.