Ms. Hilger

Stephanie Hilger

Director of Social Media

Blue Magnet Interactive

Stephanie Hilger is the Director of Social Media at Blue Magnet Interactive, a Chicago-based digital marketing agency for the hospitality industry. Overseeing the direction of the company’s social media department, Ms. Hilger is responsible for the overall social media performance provided by her team of 20 marketers to over 40 hospitality clients across the country. She is accountable for establishing best practices in social media, upholding company marketing standards, and ensuring that top quality social media services are executed by her team.

In her current role, Ms. Hilger has helped define Blue Magnet’s social media marketing service options, pricing, and marketing strategy across multiple channels, including Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn and more. She has presented at several industry conferences about the important role of social media marketing in holistic digital marketing. In addition to helping her team provide engaging social media campaigns for clients, Ms. Hilger also heads the marketing strategy for the company’s own social media efforts, positioning Blue Magnet as the most trusted name in hospitality marketing. As a result, the company’s blog has become an integral component of new business development, while its social media channels have proven an incredibly effective tool for recruiting new team members.

Prior to her role as Director, Ms. Hilger had provided digital marketing services to a wide variety of hospitality clients including major brand hotels, independent hotels, five-star luxury resorts, hotel management groups, CVBs, convention centers, and event planning companies. Although her passion is in social media, her specialties include search engine optimization, website management, and creating multi-channel digital marketing strategies. She has spearheaded a number of successful campaigns and promotional giveaways in addition to facilitating significant online community growth for a number of clients. Ms. Hilger has also assisted in numerous website design and development projects and credits her social triumphs to her well-rounded digital marketing experience.

Prior to joining Blue Magnet, Ms. Hilger established her digital marketing career as a social media manager and marketing coordinator in a variety of industries including film, real estate, travel, and event planning.

Ms. Hilger holds a BA in Marketing Communications with a concentration in Public Relations from Columbia College in Chicago, Illinois.

Please visit http://www.bluemagnetinteractive.com for more information.

Ms. Hilger can be contacted at 877-361-1177 x216 or stephanie.hilger@bluemagnetinteractive.com

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.