Ms. Hilger

Stephanie Hilger

Director of Social Media

Blue Magnet Interactive

Stephanie Hilger is the Director of Social Media at Blue Magnet Interactive, a Chicago-based digital marketing agency for the hospitality industry. Overseeing the direction of the company’s social media department, Ms. Hilger is responsible for the overall social media performance provided by her team of 20 marketers to over 40 hospitality clients across the country. She is accountable for establishing best practices in social media, upholding company marketing standards, and ensuring that top quality social media services are executed by her team.

In her current role, Ms. Hilger has helped define Blue Magnet’s social media marketing service options, pricing, and marketing strategy across multiple channels, including Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn and more. She has presented at several industry conferences about the important role of social media marketing in holistic digital marketing. In addition to helping her team provide engaging social media campaigns for clients, Ms. Hilger also heads the marketing strategy for the company’s own social media efforts, positioning Blue Magnet as the most trusted name in hospitality marketing. As a result, the company’s blog has become an integral component of new business development, while its social media channels have proven an incredibly effective tool for recruiting new team members.

Prior to her role as Director, Ms. Hilger had provided digital marketing services to a wide variety of hospitality clients including major brand hotels, independent hotels, five-star luxury resorts, hotel management groups, CVBs, convention centers, and event planning companies. Although her passion is in social media, her specialties include search engine optimization, website management, and creating multi-channel digital marketing strategies. She has spearheaded a number of successful campaigns and promotional giveaways in addition to facilitating significant online community growth for a number of clients. Ms. Hilger has also assisted in numerous website design and development projects and credits her social triumphs to her well-rounded digital marketing experience.

Prior to joining Blue Magnet, Ms. Hilger established her digital marketing career as a social media manager and marketing coordinator in a variety of industries including film, real estate, travel, and event planning.

Ms. Hilger holds a BA in Marketing Communications with a concentration in Public Relations from Columbia College in Chicago, Illinois.

Please visit http://www.bluemagnetinteractive.com for more information.

Ms. Hilger can be contacted at 877-361-1177 x216 or stephanie.hilger@bluemagnetinteractive.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.