Ms. Hilger

Stephanie Hilger

Director of Social Media

Blue Magnet Interactive

Stephanie Hilger is the Director of Social Media at Blue Magnet Interactive, a Chicago-based digital marketing agency for the hospitality industry. Overseeing the direction of the companyís social media department, Ms. Hilger is responsible for the overall social media performance provided by her team of 20 marketers to over 40 hospitality clients across the country. She is accountable for establishing best practices in social media, upholding company marketing standards, and ensuring that top quality social media services are executed by her team.

In her current role, Ms. Hilger has helped define Blue Magnetís social media marketing service options, pricing, and marketing strategy across multiple channels, including Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn and more. She has presented at several industry conferences about the important role of social media marketing in holistic digital marketing. In addition to helping her team provide engaging social media campaigns for clients, Ms. Hilger also heads the marketing strategy for the companyís own social media efforts, positioning Blue Magnet as the most trusted name in hospitality marketing. As a result, the companyís blog has become an integral component of new business development, while its social media channels have proven an incredibly effective tool for recruiting new team members.

Prior to her role as Director, Ms. Hilger had provided digital marketing services to a wide variety of hospitality clients including major brand hotels, independent hotels, five-star luxury resorts, hotel management groups, CVBs, convention centers, and event planning companies. Although her passion is in social media, her specialties include search engine optimization, website management, and creating multi-channel digital marketing strategies. She has spearheaded a number of successful campaigns and promotional giveaways in addition to facilitating significant online community growth for a number of clients. Ms. Hilger has also assisted in numerous website design and development projects and credits her social triumphs to her well-rounded digital marketing experience.

Prior to joining Blue Magnet, Ms. Hilger established her digital marketing career as a social media manager and marketing coordinator in a variety of industries including film, real estate, travel, and event planning.

Ms. Hilger holds a BA in Marketing Communications with a concentration in Public Relations from Columbia College in Chicago, Illinois.

Please visit http://www.bluemagnetinteractive.com for more information.

Ms. Hilger can be contacted at 877-361-1177 x216 or stephanie.hilger@bluemagnetinteractive.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.