Mr. Menis

Michael Menis

Senior vice President, Digital + Voice Channels

InterContinental Hotels Group PLC

Michael Menis is Senior Vice President, Digital + Voice Channels, for InterContinental Hotels Group PLC (IHG).

Mr. Menis has global responsibility for leading IHG’s digital and voice strategy for the direct commercial channels, including web, mobile and voice. He also leads IHG’s global digital marketing and social marketing programs as well as developing the use of emerging digital technologies to enhance the guest experience.

In addition, Mr. Menis is responsible for delivering strong direct channels to build preferred brands and establish lifetime relationships, with accountability for more than $6 billion in revenues annually and more than 3,500 employees globally.

Previously Mr. Menis served as Vice President for Web & Interactive Marketing at IHG. In this role, he had responsibility for all IHG websites and digital marketing efforts globally including all online, affiliate and mobile marketing as well as global search engine marketing and optimization. He also oversaw the design, development and implementation of all global demand generation programs driving revenue through direct Internet channels and call centers.

Mr. Menis joined IHG in 2001 within Global Marketing Services where he was responsible for IHG’s global digital marketing program.

A 20-year digital veteran, Mr. Menis served as Director, Business Development, Nexchange Corporation, a syndicated e-commerce startup, prior to joining IHG. At Nexchange Corporation, he built an affiliate network reaching over 55% of the Internet viewing audience. Before that, Mr. Menis led corporate Intranet development for MCI Telecommunications, building web applications for employee communications.

Please visit www.ihgplc.com for more information.

Mr. Menis can be contacted at 44-0-1895-512-000 or michael.menis@ihg.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.