Mr. Patterson

Drew Patterson

Co-Founder and CEO

CheckMate

Drew Patterson is the co-founder and CEO of CheckMate the leading travel technology company building hotel communications tools to deliver a better guest experience. From before check-in through departure, CheckMate’s tools enable hotels and their guests to have a two-way conversation through any means of communication - email, text, or a native app. CheckMate’s mobile tools improve every facet of the guest experience – from a mobile check-in that avoids a wait at the front desk and deals on room upgrades to alerts when one’s room is ready. Through partnerships with hotels, OTAs and TMCs, CheckMate has improved the travel experience of over 500,000 travelers staying at over 51,000 hotels.

Mr. Patterson is also the CEO of Room 77, a position he's held since the hotel search engine acquired CheckMate in January of 2013. Drew previously co-founded Jetsetter, which he helped grow from an idea to nearly $100 million annual bookings run rate. He was also part of the founding team at KAYAK and served in a variety of key leadership roles from 2004 to 2009. Mr. Patterson helped to reshape the online travel landscape by evolving the distribution model and increasing industry and consumer awareness around the value of “search” in travel.

Please visit checkmate.io for more information.

Mr. Patterson can be contacted at 415-849-3537 or drew@checkmate.io

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.