Mr. Fifelski

Ted Fifelski

President and Co-Founder

SimplyTapp

Ted Fifelski is president and co-founder of SimplyTapp, the original developer of host card emulation (HCE) technology. Seeing the incredible potential that NFC had for banking and payments, Ted along with CEO Doug Yeager founded SimplyTapp in Austin in 2011. Their goal was to make mobile NFC payment technology a reality for card issuers, who could then offer their customers a secure, customizable and contactless user experience. Host card emulation describes the software architecture that did just that. HCE creates secure, identical card representation on a mobile device for the purposes of payments, transit and access.

As President of SimplyTapp Ted is empowering more banks and card issuers with easy-to-deploy mobile NFC payments services for their customers. Prior to SimplyTapp, he founded MyPurchaseGives.com, a company that helped individuals and organizations make a sustainable contribution to the global community through everyday purchases. Ted has also held leadership positions within the Technology and Intellectual Property Research and Valuation team at Arthur Financial Services (AFS) and at World Trade Center Illinois (WTCI), where he facilitated relationships between foreign companies and businesses in the greater Chicago and Midwest regions.

Ted holds his B.S. in Business Administration from Franciscan University of Steubenville. He lives in Austin, where he enjoys meeting other members of the city’s vibrant technology scene. Ted is a regular speaker at numerous events within the mobile and payments industries. To learn more about SimplyTapp and get in touch with Ted, visit www.simplytapp.com.

Please visit www.simplytapp.com for more information.

Mr. Fifelski can be contacted at

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.