Ms. Benjamin

Beth Benjamin

Senior Director of CX Strategy Research Group

Medallia

Beth Benjamin is the senior director of Medallia’s CX Strategy Research group. She has more than 20 years of experience conducting research, teaching and writing in the field of organizational science.

Formerly the head of the Stanford Graduate School of Business’ Center for Leadership Development & Research and the Stanford GLOBE Initiative, Ms. Benjamin has led research and consulting projects for large organizations, small startups, nonprofits and professional services firms, often on an international scale. Previously, she was an organizational behaviorist at the RAND Corporation, where she conducted research in the areas of human resource strategy, implementing large-scale change, and employment law.

During that time she also held a joint appointment at the University of Southern California’s Marshall School of Business. Ms. Benjamin has authored a number of articles published in both scholarly journals and the applied business press.

She earned her Ph.D. in Business Administration (Organizational Behavior) from Stanford University; M.A. in Industrial/Organizational Psychology from the University of Maryland; and B.A. from Cornell University.

Please visit http://www.medallia.com/resource/engaging-customers-through-social-media-making-it-operational/ for more information.

Ms. Benjamin can be contacted at 650-321-3000 or bbenjamin@medallia.com

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.