Mr. Muller

David Muller

Founder

DCM Fabrication

David Muller is a visual translator, a professional fluent in the language of design, which enables him to transform an artist's sketches and renderings into a display of Christmastime enchantment, Swiss perfection and a stage on behalf of a grand production celebrating, respectively, fashion as a lifestyle and museums as gateways to the wonders of the universe.

As the Founder of DCM Fabrication, Mr. Muller uses light, technology and various accessories to convert a window or an exhibition into a scene of collegiate bonhomie – of mannequins outfitted by Ralph Lauren, standing in a room adorned with vintage pennants, classic books, steamer trunks, suitcases and other pieces of luggage – in which the brass buttons of a navy blazer sparkle like gold coins and a striped silk tie is a makeshift belt for a pair of flat-front khakis.

Creating that dream world, under navy blue awnings stamped with Lauren's iconic polo player, or segueing from this theme to the minimalism of Calvin Klein's aesthetic, or celebrating the ultra-luxury of a Patek Philippe timepiece, that “You never really own a Patek Philippe. You merely look after it for the next generation,” all of this – the materials, the staging, the infusion of beauty and elegance – is what Mr. Muller does.

From his work with the Gottesman Hall of Planet Earth at the American Museum of Natural History to his projects for J. Crew and The Frye Company, Mr. Muller makes a two-dimensional drawing a three-dimensional piece of commercial art.

A graduate of Morrisville State College, he resides in New York City.

Mr. Muller can be contacted at muller543@aol.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.