Mr. Muller

David Muller

Founder

DCM Fabrication

David Muller is a visual translator, a professional fluent in the language of design, which enables him to transform an artist's sketches and renderings into a display of Christmastime enchantment, Swiss perfection and a stage on behalf of a grand production celebrating, respectively, fashion as a lifestyle and museums as gateways to the wonders of the universe.

As the Founder of DCM Fabrication, Mr. Muller uses light, technology and various accessories to convert a window or an exhibition into a scene of collegiate bonhomie – of mannequins outfitted by Ralph Lauren, standing in a room adorned with vintage pennants, classic books, steamer trunks, suitcases and other pieces of luggage – in which the brass buttons of a navy blazer sparkle like gold coins and a striped silk tie is a makeshift belt for a pair of flat-front khakis.

Creating that dream world, under navy blue awnings stamped with Lauren's iconic polo player, or segueing from this theme to the minimalism of Calvin Klein's aesthetic, or celebrating the ultra-luxury of a Patek Philippe timepiece, that “You never really own a Patek Philippe. You merely look after it for the next generation,” all of this – the materials, the staging, the infusion of beauty and elegance – is what Mr. Muller does.

From his work with the Gottesman Hall of Planet Earth at the American Museum of Natural History to his projects for J. Crew and The Frye Company, Mr. Muller makes a two-dimensional drawing a three-dimensional piece of commercial art.

A graduate of Morrisville State College, he resides in New York City.

Mr. Muller can be contacted at muller543@aol.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.