Mr. Watson

Scott Watson

Executive Vice President Sales & Marketing

M3 Accounting + Analytics

Scott Watson has over three decades of direct sales, sales leadership and sales team building experience in the financial software and technology industries. He has contributed to the success of Fortune 500 companies, start-ups and private, boutique firms.

His current responsibilities include leading and directing M3’s sales and marketing efforts to achieve annual sales objectives, while working with members of the executive team to envision and develop long-term strategies which will ensure M3’s continued growth and expansion, domestically and internationally. While at M3, Mr. Watson has helped build a strong sales organization comprised of industry veterans, resource specialists and professional sales talent. Since joining M3, the company has had four consecutive years of record growth and the customer base has doubled.

As Executive Vice President of Sales and Marketing for M3, Mr. Watson has been invited to participate as a panelist at The Americas Lodging Investors Summit (ALIS) and speak on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). Mr. Watson also sits on Missouri State University’s Hotel and Restaurant Administration Department’s Advisory Board.

He holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville (Go Hogs).

Please visit www.m3as.com for more information.

Mr. Watson can be contacted at 770-297-1925 x571 or scott@m3as.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.