Mr. Watson

Scott Watson

Executive Vice President Sales & Marketing

M3 Accounting + Analytics

Scott Watson has over three decades of direct sales, sales leadership and sales team building experience in the financial software and technology industries. He has contributed to the success of Fortune 500 companies, start-ups and private, boutique firms.

His current responsibilities include leading and directing M3ís sales and marketing efforts to achieve annual sales objectives, while working with members of the executive team to envision and develop long-term strategies which will ensure M3ís continued growth and expansion, domestically and internationally. While at M3, Mr. Watson has helped build a strong sales organization comprised of industry veterans, resource specialists and professional sales talent. Since joining M3, the company has had four consecutive years of record growth and the customer base has doubled.

As Executive Vice President of Sales and Marketing for M3, Mr. Watson has been invited to participate as a panelist at The Americas Lodging Investors Summit (ALIS) and speak on the value of hosted technology solutions at The Hospitality Industry Technology Exhibition and Conference (HITEC). Mr. Watson also sits on Missouri State Universityís Hotel and Restaurant Administration Departmentís Advisory Board.

He holds a Bachelor of Science degree in Business Administration from the University of Arkansas, Fayetteville (Go Hogs).

Please visit for more information.

Mr. Watson can be contacted at 770-297-1925 x571 or

Coming Up In The April Online Hotel Business Review

Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.