Mr. Brewer

William A. Brewer

Partner

Brewer, Attorneys & Counselors

William A. Brewer III is a founding partner of BREWER, Attorneys & Counselors (formerly Bickel & Brewer), with offices in New York and Dallas. Under Mr. Brewer’s direction, the firm has become renowned for its successful handling of major disputes in a number of industries, including the hospitality industry. The firm has represented hotel franchisors, management companies, owners, developers, and investors in many of the highest-profile matters in the industry.

Mr. Brewer is frequently published on a wide range of legal and business issues effecting the hospitality industry. Testament to the significance of Mr. Brewer’s advocacy are the news organizations that routinely mention his work. In the past few years alone, The Wall Street Journal, The New York Times, Hotel Management, and Hotel Business, to name a few, have reported on hospitality matters in which Mr. Brewer is involved.

He is a member of several leading industry associations, including the American Hotel & Motel Association and the Academy of Hospitality Industry Attorneys. Beyond these associations, Mr. Brewer is active in a broad range of professional groups and philanthropic organizations. He serves as chairman of the Brewer Foundation and is a member of the boards of trustees of New York University, Albany Law School and Paul Quinn College.

Born and raised on Long Island, New York, Mr. Brewer received his bachelor of arts degree, cum laude, from St. John’s University in 1974, followed in 1977 by his Juris Doctor degree, cum laude, from Albany Law School of Union University. Thereafter, Mr. Brewer attended New York University School of Law, where he received a master of laws degree in trade regulation in 1978.

Please visit www.brewerattorneys.com for more information.

Mr. Brewer can be contacted at 212-489-1400 or wab@brewerattorneys.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.