Mr. Hoare

Mark Hoare

Partner

The Prism Partnership

Mark Hoare has over 30 years hospitality and hospitality technology experience within the European and North American marketplaces. Drawing upon his hotel operations and management career with companies such as The Savoy Group, Royal Classic Hotels, Sheraton and Disney, he made the transition into hotel technology in the early 90ís. With Hotel Information Systems he rose through a series of positions culminating in the role of General Manager Western Europe. Later he moved to the United States and focused his attentions on Central Reservations and Distribution technologies by joining Anasazi, which later became Pegasus Solutions. At Pegasus he held VP of Product Management positions with P/L responsibilities for both their Reservations and Distribution business lines. In his most recent corporate position he was SVP of Travel Cruise & Hospitality with IBS.

In 2005, while still fully involved in the corporate world, Mr. Hoare founded his own consulting and services company as a means to further contribute to the hospitality industry. In 2007 he transitioned into full-time consulting becoming a partner with The Prism Partnership where he now draws upon all of his hotel operations, management and technology experience to bridge the gap that so often exists between these primary areas.

Mr. Hoare is passionate about the development of new business solutions and complementary technologies that result in more efficient and cost contained hotel operations, and also with breakthrough technology solutions that remove legacy barriers to the flow of electronic commerce between hotel suppliers and the distributors of their products. A long standing member of industry organizations such as HTNG, HSMAI, HEDNA and HFTP, Mr. Hoare frequently presents at their conferences and also regularly contributes articles to the industry press.

Born and educated in England, Mr. Hoare has traveled and worked extensively throughout: Europe, the Middle East, Africa, North America, and for the last nineteen years has been based in the United States where he currently resides with his family in Atlanta, Georgia.

Please visit www.theprismpartnership.com for more information.

Mr. Hoare can be contacted at 404-424-9258 or mhoare@theprismpartnership.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.