Mr. Thompson

Justin Thompson

Real Estate Partner

Nixon Peabody, LLP Los Angeles

Justin X. Thompson is a partner in Nixon Peabody’s national real estate practice. Mr. Thompson, who is based in the firm’s Los Angeles office advises on all aspects of real estate including real estate finance, development, leasing, loan restructurings, land exchanges, sale-leasebacks, property management arrangements and joint ventures. He represents commercial and industrial developers, investors, lenders and property owners.

Mr. Thompson works with clients across the entire spectrum of the real estate industry, from acquisition, financing and development to leasing and disposition. His experience includes work on all types of real estate projects, from residential and mixed-use to commercial, industrial and health care projects. In addition to the foregoing, he has a particular focus on condominium/common interest development and related regulatory work.

Mr. Thompson is keeping a close eye on real estate transactions involving health care and hospitality. He believes these are two key industries poised to continue strong growth. Beyond health care and hospitality, Mr. Thompson notes that the steady and solid improvement in the U.S. real estate market as a whole has caught the attention of foreign investors who continue to pursue participation in all facets of attractive deals. Mr. Thompson believes the positive momentum of the market puts added emphasis on the need for clients with unrealized real estate value to take steps to fully realize that value.

Mr. Thompson earned his B.B.A. from the University of Texas at Austin. He graduated from the Louis D. Brandeis School of Law at the University of Louisville, where he was Regional Editor and Member of Journal of Law and Education.

Please visit www.nixonpeabody.com for more information.

Mr. Thompson can be contacted at 629-213-6142 or jthompson@nixonpeabody.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.