Mr. Elvin

Rob Elvin

Managing Partner

Squire Patton Boggs

Rob Elvin is the Managing Partner of the Squire Patton Boggs Manchester office. His particular expertise covers health, safety and environment (including nuisance, noise abatement, pollution, permit appeals and environmental warranty and civil claims), judicial review, corporate defense (including bribery and corruption, investigations and corporate manslaughter), inquest law, food hygiene and safety, transport law, including public inquiries in front of traffic commissioners, product safety, liability and recall and he is a solicitor-advocate. Mr. Elvin has particular sector expertise in the nuclear, gas and electricity generation and distribution, wind energy, chemicals, engineering and construction industries.

Mr. Elvin also lectures on issues such as corporate manslaughter, product safety and defending all manner of regulatory prosecutions.

Please visit www.squirepb.com for more information.

Mr. Elvin can be contacted at 44-161-830-5257 or rob.elvin@squirepb.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.