Mr. Reid

Lamarr Reid

Principal and Managing Director

Pierre-Yves Rochon (PYR)

Lamarr Reid directs and oversees PYR’s Chicago office, managing both international and domestic projects, and coordinating teams drawn from all PYR offices. Mr. Reid manages the project teams to ensure the successful delivery and implementation of the designs. Mr. Reid is also focused on finding new regions for expansion and project growth. Prior to joining PYR, he served as Managing Principal of the Interior Design practice for Perkins+Will Chicago, the largest office of PYR's parent company, and oversaw the hospitality practice for the firm as a whole. Mr. Reid studied architecture at Hampton Institute. His graduate studies culminated in a Master of Architecture degree from the Massachusetts Institute of Technology.

Founded by Pierre-Yves Rochon in 1979, PYR is globally renowned for its award-winning luxury hospitality environments for boutique hotels and major international brands including Four Seasons, Ritz-Carlton, Waldorf Astoria, Sofitel, InterContinental, Fairmont, and The Peninsula.

Please visit www.pyr-design.com for more information.

Mr. Reid can be contacted at 312-755-4693 or lamarr.reid@pyr-design.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.