Ms. Tocguigny

Yvonne Tocguigny

Chief Creative and Strategy Officer

Archer Malmo

In 1980, Yvonne Tocquigny launched her company, Tocquigny (TOH-KEY-KNEE), and from its inception, the digitally minded creative shop has focused on transforming brands. Adweek, B2B and Clutch have all named Tocquigny a top agency, honors reflective of the shop’s work for clients such as CITGO, Jeep, Dell, Hitachi, USAA and Caterpillar.

Collecting and building a talented team of makers, thinkers and doers — all working within a company culture that complements the uniqueness of Austin — Ms. Tocquigny is regarded as a forward-thinker in the industry, one who looks beyond the norm to reach goals and objectives. Ms. Tocquigny has become a business trailblazer, a leading marketer, a sought-after speaker, a respected writer and a mentor to many.

In 2015, Archer Malmo, a leading brand communications agency based in Memphis, approached Ms. Tocquigny to consider an acquisition. Learning that Archer Malmo shared many of Tocquigny’s philosophies and values, and understanding that the combination of the two shops would better serve the agency’s clients, Ms. Tocquigny made the bold move to join forces.

Despite the change of the company name, the agency’s work for clients in Austin and throughout the country remains the same, as have Ms. Tocquigny’s responsibilities. She continues to advise companies on topics such as digital marketing strategies, branding, messaging, business planning and ways to structure marketing organizations. Yvonne and her senior staff continue to be responsible for generating business for the Austin office.

As Creative and Strategy Officer of Archer Malmo, Austin, Ms. Tocquigny remains a popular columnist for the Austin Business Journal and is a frequent speaker for groups of CEOs across the country, international Six Sigma organizations, CEOs in the banking and finance industry and groups of startup entrepreneurs. Recently, Yvonne presented at BMA15, the largest B2B marketing conference in the world.

Ms. Tocquigny is a Founding Partner and mentor for The Capital Factory, an incubator for startup companies that draws business talent from across the country. She is an inaugural member of the Advisory Council for the School of Undergraduate Studies at the University of Texas and a member of the Advisory Board of the Harry Ransom Center at the University of Texas.

Please visit http://archermalmo.com/ for more information.

Ms. Tocguigny can be contacted at 512-532-2800 or Yvonnet@archermalmo.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.