Ms. Lopez

Patricia Lopez

Associate & Senior Interior Designer

Baskervill

Patricia Lopez, LEED AP ID+C is an associate and senior interior designer in Baskervill’s award-winning hospitality studio. Born and raised in Medellín, Colombia, Ms. Lopez’s engaging and happy personality lends itself well to a career in the hospitality industry, where she enjoys collaboration and creating strong relationships that extend beyond the office. Her Latin culture has had a strong influence on her personal design aesthetic, which draws heavily on her homeland, blending bright pops of color in selective, intentional ways in her work.

A graduate of Virginia Commonwealth University, Ms. Lopez holds a B.F.A. in Interior Design and has been working to help clients achieve their design goals for the past ten years. Her creative sensibility and talent for innovative design has been recognized with an International Interior Design Association Virginia Chapter Honorable Mention Award and interviews with a number of leading national industry publications, including Lodging Magazine, Hotel Management, and Hospitality Design.

Known for her unique and inspired artwork selections and custom carpet designs, Ms. Lopez’s recent work on the conversion of the Aloft Washington National Harbor into the AC Hotel Washington DC at National Harbor—only the third AC Hotel to open in the States—garnered rave reviews. Ms. Lopez’s portfolio also includes the award-winning Hyatt Dulles Executive Meeting Center, the recently completed San Francisco Marriott Airport Waterfront guestrooms renovation, The Equinox Golf Resort & Spa, and the Napa Valley Marriott Hotel & Spa, which is currently in design.

Ms. Lopez lives in Richmond, Virginia with her family.

Please visit www.baskervill.com for more information.

Ms. Lopez can be contacted at 804-343-1010 or plopez@baskervill.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.