Ms. Lopez

Patricia Lopez

Associate & Senior Interior Designer

Baskervill

Patricia Lopez, LEED AP ID+C is an associate and senior interior designer in Baskervill’s award-winning hospitality studio. Born and raised in Medellín, Colombia, Ms. Lopez’s engaging and happy personality lends itself well to a career in the hospitality industry, where she enjoys collaboration and creating strong relationships that extend beyond the office. Her Latin culture has had a strong influence on her personal design aesthetic, which draws heavily on her homeland, blending bright pops of color in selective, intentional ways in her work.

A graduate of Virginia Commonwealth University, Ms. Lopez holds a B.F.A. in Interior Design and has been working to help clients achieve their design goals for the past ten years. Her creative sensibility and talent for innovative design has been recognized with an International Interior Design Association Virginia Chapter Honorable Mention Award and interviews with a number of leading national industry publications, including Lodging Magazine, Hotel Management, and Hospitality Design.

Known for her unique and inspired artwork selections and custom carpet designs, Ms. Lopez’s recent work on the conversion of the Aloft Washington National Harbor into the AC Hotel Washington DC at National Harbor—only the third AC Hotel to open in the States—garnered rave reviews. Ms. Lopez’s portfolio also includes the award-winning Hyatt Dulles Executive Meeting Center, the recently completed San Francisco Marriott Airport Waterfront guestrooms renovation, The Equinox Golf Resort & Spa, and the Napa Valley Marriott Hotel & Spa, which is currently in design.

Ms. Lopez lives in Richmond, Virginia with her family.

Please visit www.baskervill.com for more information.

Ms. Lopez can be contacted at 804-343-1010 or plopez@baskervill.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.