Mr. Tess

John Tess

CEO/Founder

Heritage Consulting Group

John Tess started Heritage in 1982 when the historic preservation field was still in its infancy. Mr. Tess was working at the Oregon State Historic Preservation Office, responsible for reviewing HTC applications. He saw that developers and architects were submitting applications where they clearly did not understand the program rules, and also did not put their projects in a favorable light. Mr. Tess believed that, with proper guidance, applicants could secure NPS approvals quicker, achieve an overall better project and, by being efficient, be more profitable. These were the guiding principles he used to form Heritage.

With the firm based in Portland, Mr. Tess quickly established a reputation as a tenacious advocate for his clients. By the 1990s, Heritage dominated historic preservation work in Oregon and Mr. Tess actively pursued HTC work across the country. Heritage secured projects in San Francisco, Seattle, Chicago, Washington, D.C., Miami Beach and other major metropolitan areas. Many of the projects were historic boutique hotels, only then becoming popular. As with Portland clients, national clients appreciated Mr. Tess’s tenacity, creativity and advocacy.

One of the few tax credit consultants whose roots go back to the beginning, Mr. Tess is well regarded as a voice for the private developer in the continuing public debate on how to create better HTC program. It was for this perspective that he was asked by Presidential First Lady, Laura Bush, to participate in Preserve America, a national summit to review historic preservation in the United States, and to offer strategic direction moving forward in the 21st century. In addition to frequently speaking at conferences for both public and private sectors, he also has a regular column in Novogradac’s Journal of Tax Credits.

Mr. Tess is a board member of Preservation Action, the National Housing and Rehabilitation Association and an active participant in the Historic Tax Credit Coalition, sitting on their Historic Preservation Committee. Over the years, he has sat on many Governor-appointed boards, appointed by Governor Theodore Kulongoski to Oregon’s Task Force on Historic Property, and was elected its Chair. He currently serves as a Governor-appointed board member of the Oregon Cultural Trust.

Mr. Tess can be contacted at 503-228-0272 or jmtess@heritage-consulting.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.