Mr. Murphy

Dave Murphy

Training Director

N-Hance Revolutionary Wood-Renewal

Dave Murphy has been with N-Hance Revolutionary Wood-Renewal, the national partner of The Home Depot for the refinishing of hardwood floors and kitchen cabinets, for more than 15 years. He has been the Training Director for N-Hance Wood-Renewal for the past eight years. As the Training Director his responsibilities include conducting a 10-day course with new franchise owners. Over the course of two weeks, he educates new franchisees on wood floors and cabinets, covering everything from different wood species, the history of wood and different techniques of wood refinishing.

Training courses conclude with the successful completion of four in-home projects that include two wood flooring and two cabinet jobs. As of 2014, Mr. Murphy has now joined the Franchise Operation Team for the company. His role for Franchise Operations is to coach franchisees on best practices to running a successful business and teaching them turn it into a profitable business.

Prior to working with N-Hance, Mr. Murphy was the trainer for the national franchise Chem-Dry, the world’s largest carpet cleaning company, for four years. Once Mr. Murphy saw the success of the prototypes of N-Hance Wood Renewal in Utah and Seattle, Washington and the brand started to franchise in 2001, he opened up his very own N-Hance in Sandy, Utah. When he and his family chose to move back to the northern part of Utah, he sold his N-Hance Wood Renewal franchise to join the company’s corporate office.

Even with 15 years in the industry, Mr. Murphy regularly attends sand and refinish schools and coating classes where he continues to pick up unique techniques to share and teach in his thorough training sessions. Mr. Murphy is instrumental in developing the courses and training sessions that will a part of the N-Hance Wood Renewal’s annual national convention. The courses can range from business development to implementing new products and techniques. Overall, Mr. Murphy is a business man who not only makes sure he is knowledgeable on the latest trends in the industry but he enjoys teaching and sharing his expertise with others that have the same passion.

Please visit www.nhance.com for more information.

Mr. Murphy can be contacted at 435-890-1000 or dave.murphy@nhance.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.