Mr. Lee

Kenny Lee

Vice President of Marketing

Revinate

Kenny Lee is the VP of Marketing at Revinate, a San Francisco-based software company. Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with Revinate’s marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Over 25,000 of the world's leading hotels trust Revinate to help them reinvent the guest experience.

Mr. Lee has 20 years of experience working across multiple marketing disciplines in both startups and enterprise organizations. At Lithium Technologies, a leading SaaS based social customer experience platform provider, he led the global transformation of the company’s marketing funnel and delivered a world class marketing automation program. This helped the company quantify their marketing ROI and make more informed decisions based on quantitative metrics.

Mr. Lee's passion for customer success is based on his long and successful tenure at Adobe Systems, the global leader in digital marketing and digital media solutions. At Adobe he held numerous leadership roles in NA, EMEA and Latin America marketing, digital campaign and product marketing functions. This enabled him to build deep customer and partner relationships while affording him the opportunity to work with many business types, from small, independent operators to Fortune 100 brands. His efforts resulted in several employee achievement awards including nomination for a coveted company Founders award.

While his work experience has provided years of business travel opportunities, Mr. Lee's other passion lies in adventure, sports and volunteer travel. In 2001 he spent 3 weeks volunteering in Ghana where he helped build a school and community facility. His adventure travels include hiking the Inca trail to Machu Picchu, paddling the Amazon river, criss-crossing Mongolia by jeep, surfing remote parts of Canada and Mexico, and exploring India by planes, trains and automobiles. One of his most memorable experiences was trekking to Everest base camp in 2011.

A Canadian living in the San Francisco bay area for the past 15 years, Mr. Lee spends his time enjoying California weather and planning his next big vacation. He graduated from the University of Waterloo with a bachelor’s degree in Urban and Regional Planning.

Please visit www.reinate.com for more information.

Mr. Lee can be contacted at 415-347-8610 or kenny@reinate.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.