Ms. Rothschild

Joy Rothschild

Chief Human Resources Officer

Omni Hotels and Resorts

Joy Rothschild, a 35-year associate who started in Omni's Management Development Program, rejoined Omni Hotels & Resorts as senior vice president of human resources in January 1998. Since then, she has held the positions of vice president of human resources, corporate human resources director and senior regional director, as well as human resources director for several individual Omni properties. In 2002, under Ms. Rothschild’s leadership the department was recast as associate services to formalize the company’s service commitment to the people who make Omni Hotels a success.

Ms. Rothschild is a dynamic and accomplished human resources executive that championed many Omni initiatives that directly impact profitability, customer retention and satisfaction. In 1992, she was awarded the Omni Hotels & Resorts’ President’s Award for developing the Omni Service Champion employee recognition program and the Power of One® employee empowerment program. She is also a Hotel Sales & Marketing Association International (HSMAI) GoldenBell Winner.

Ms. Rothschild serves on the Advisory Board for School of Hospitality Administration at Boston University, Hospitality Board of Governors for College of Merchandising, Hospitality and Tourism, University of North Texas, and American Hotel & Lodging Association’s Labor and Human Resources committees.

Ms. Rothschild earned her Bachelor of Science degree in hospitality management from the University of New Hampshire’s Whittemore School of Business. Her post-college executive education includes Harvard Business School's Achieving Excellence through Service Program and the University of Michigan's Advanced Human Resources Executive Forum.

Ms. Rothschild can be contacted at 972-871-5600 or pr@omnihotel.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.