Mr. Perrine

Bernard Perrine

CEO & Co-Founder

SocialCentiv

Bernard Perrine is the CEO and co-founder of SocialCentiv, an online software-based service that helps companies find new customers on Twitter. He previously was a founding partner and former corporate officer of Kinko’s Inc., where he was responsible for leading all vectors of products, services, marketing and human resources.

Mr. Perrine was a worldwide general manager for Eastman Kodak, where he had full profit-and-loss and international general management responsibility for four global business units. Following his appointment at Eastman Kodak, Mr. Perrine served as worldwide general manager at Microsoft Inc., where he held global P&L responsibility while leading the expansion of the company’s Mobile & Embedded Device sales, marketing and product efforts.

Before joining in SocialCentiv’s launch in 2008, Mr. Perrine was vice president of sales and marketing at Rexel Inc., where he led U.S. sales and marketing for the $3 billion electrical distribution company, the largest such business of its type in the world.

Mr. Perrine can be contacted at bernie@socialcentiv.com.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.