Mr. Tkac

Brian Tkac

Senior Vice President of Marketing and Sales

Hotstmark Hospitality Group

Brian Tkac, oversees marketing, sales, and revenue management for Hostmark Hospitality Groupís international portfolio of hotels, resorts and restaurants. Mr. Tkac has over twenty five years of sales & marketing experience in hotels and resorts. He has held numerous executive sales and marketing positions, including corporate director of marketing and regional director of sales and marketing.

In addition to these roles, Mr. Tkac has held positions with Interstate Hotels and Resorts and IBM Corporation. He has extensive experience with Marriott, Hilton, Starwood, Carlson, InterContinental Hotels Group, Wyndham Hotel Group, and the successful development of independent hotel brands.

Mr. Tkac holds a Bachelorís degree from Illinois State University and attends the Booth School of Business at the University of Chicago. He serves on numerous advisory boards including HSMAI (Hotel Sales and Marketing Association International) and was selected as one of Top 25 Extraordinary Minds in Sales & Marketing by HSMAI in 2013.

Please visit www.hostmark.com for more information.

Mr. Tkac can be contacted at 847-915-4560 or btkac@hostmark.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.