Mr. Nathraj

Yatish Nathraj

Hotel Broker

HTL Hospitality Advisors

Working in the hospitality industry for most of his career Yatish Nathraj is a Hotel Broker with HTL Hospitality Advisors in Southern California. He started off as a handy man at a small motel in Riverside that led him to pursue a more passionate role in the industry.

He has held almost every position in a hotel and now helps investors and managers make critical decisions in their hospitality operations to ensure the success of their business. Mr. Nathraj has traveled globally to help hospitality investors find key markets for investments. He has been traveling to Africa for the past decade, assisting clients with hospitality asset management and consulting.

His passion and specialization is in helping entrepreneurs and first time hospitality investors understand the dynamics of their investment and operations of hotels. Mr. Nathraj has helped syndicate deals to ensure the best outcome for all parties involved through strategic placement and organizational restructuring. He has consulted investors in California and Africa on how to acquire, operate and sell their properties in a diligent manner.

Mr. Nathraj is an active member of the Asian American Hotel Owners Association and is an Ambassador for the association in the South Pacific Region. He has a BS in Hotel Administration & Gaming from the University of Las Vegas, Nevada and a Masters in Real Estate Development from the University of Southern California.

Please visit www.htlha.com for more information.

Mr. Nathraj can be contacted at 951-906-4916 or ynathraj@htlha.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.