Dr. Harrison

Ronald Harrison

Director of Technical Services

Orkin Commercial LLC

Ron Harrison, Entomologist, Ph.D., is Director of Technical Services for Orkin. With more than 20 years of industry experience, Dr. Harrison serves as Orkin’s Technical Director, overseeing the research, development and implementation of Orkin’s residential and commercial services and providing technical expertise to its training programs. Dr. Harrison also assists all Orkin departments with any product or pest-related technical issues.

From 1998-2008 Harrison served as Orkin’s Director of Training, where he forged alliances with universities, junior colleges and technical schools in developing IPM training programs and was responsible for the direction and facilitation of Orkin’s numerous classroom and satellite pest management training sessions.

Prior to joining Orkin, Dr. Harrison was an associate professor of science for Mercer University in Macon and Atlanta. He currently serves as an adjunct professor for Mercer’s graduate level environmental science courses.

Please visit orkincommercial.com for more information.

Dr. Harrison can be contacted at rharriso@orkin.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.