Ms. Khorshid

Lema Khorshid

Founding Partner

Fuksa Khorshid, LLC

Lema Khorshid is one of the founding partners at Fuksa Khorshid, LLC where she handles a wide range of legal matters for small to mid-sized closely held businesses in Chicago and New York. She frequently assists her clients with corporate transactional and intellectual property matters; and, for the past three years she has been lead counsel on several mergers and acquisitions that have taken her clients all over the globe.

Her proactive and team centric approach to counseling her business clients means empowering them with practical and creative legal solutions that are closely intertwined to their business strategy. Rather than teaching them how to react to a “legal crisis”, Ms. Khorshid encourages her clients to be proactive about their business ventures by developing sound legal and business strategies that work in tandem to help them maximize their profit and ensure their long term success.

Ms. Khorshid is frequently invited to guest speak at Small Business Centers all over Chicago, where she teaches workshops to entrepreneurs on a myriad of legal and business issues that affect their businesses. In 2009, Ms. Khorshid was honored by the Business Ledger for being one of the twenty two influential women in business in Chicago.

Prior to being a partner at Fuksa Khorshid, LLC, Ms. Khorshid spent over six years consulting hospitality, fashion, and entertainment clients on their branding and public relations strategies and initiatives in Chicago. Her clients included several prominent fashion retail establishments, hotels, nightclubs, and restaurant groups such as: The W Hotels, The Park Hyatt Chicago, Le Meridien, The Sutton Place, The Whitehall, crobar, DKNY, French Connection, Guess, Kenneth Cole, Nicole Miller, Thomas Pink, and Bloomingdale’s, to name a few.

Ms. Khorshid sits on the Board of Directors for the University of Illinois Entrepreneurship Advisory Council, The Gateway for Cancer Research, and The Light Project. She has chaired several large scale fundraisers to support arts and cultural initiatives in underprivileged communities; brought awareness to Chicago’s fashion and arts scene; and, raised thousands of dollars to support educational initiatives for entrepreneurs. Since 2006, she founded and chaired the BizOver™, a large scale marketing and networking platform for entrepreneurs.

Ms. Khorshid received two bachelor’s degrees from the University of Illinois at Champaign-Urbana in Finance and Marketing, with a concentration in International Business and Italian (2000). She received her Juris Doctorate from Loyola University School of Law in Chicago (2004). Ms. Khorshid is proficient in Arabic, French, and Italian.

In her time away from the office, Ms. Khorshid loves international travel, is a self proclaimed foodie, and has a penchant for fashion and film.

Please visit www.fklawfirm.com for more information.

Ms. Khorshid can be contacted at 312-266-2221 or info@fklawfirm.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.