Ms. Borak

Deborah Borak

Director of Global Accounts

ConferenceDirect

Deborah Borak joined ConferenceDirect in February 2002. Her diverse career experiences have included positions in marketing, sales, publishing, public relations and meeting planning. In 2007, Ms. Borak endeavored to become a subject matter expert in Strategic Meetings Management (SMM) and worked with one of her clients to develop a program from the ground up. In 2010, Ms. Borak obtained her Strategic Meetings Management Certification (SMMC) as part of the inaugural group of graduates to do so. As a result of her work in SMM, she has written articles, taught classes and presented at PCMA, GBTA, and MPI national events, as well as various conferences and chapter meetings.

Ms. Borak was also one of the first associates to complete the ConferenceDirect Certified Sales Associate (CDS) program exclusive to ConferenceDirect. This certification recognizes associates by testing their knowledge and abilities on all aspects of meetings including: Site Selection, Contract Negotiation, Cancellation & Attrition, Supplier Relationships, Food & Beverage, Conflict Resolution and Problem Solving. Ms. Borak works with a variety of clients including corporations, associations, fraternal and non-profit groups. Her outstanding customer service and attention to detail is what Ms. Borak’s clients love most about her and has earned her recognition as a ConferenceDirect Top Producer multiple times. She is an active member of PCMA, GBTA, ASAE and MPI and has served on a variety of committees and has held Board positions throughout the meetings industry.

Please visit www.conferencedirect.com for more information.

Ms. Borak can be contacted at 720-283-3959 or deborah.borak@conferencedirect.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.