Ms. Perrotta

Nicole Perrotta

Professional Trainer

Transformation Associates

As a conflict transformation and emotional intelligence expert, Nicole Perrotta speaks, coaches, and trains leaders who yearn to bring out the best in themselves and their teams.

The practice of conflict transformation is a new and emerging concept in the public and corporate sector; however, it has been used by ombudsmen, mediators and alternative dispute resolution(ADR) practitioners for many years to bring peace to the world.

The values, tools and practices used in the ADR circle to create peace in the world have been adapted by Conflict Transformation Associates, LLC (CTA) for the business world. Organizations that embrace this philosophy foster a culture of collaboration in the midst of differing points of view. This culture nurtures an engaged, empowered and highly productive workforce that generates an improved bottom line.

Ms.Perrotta attributes much of her success in business to the lessons she learned early while working in the service industry to pay for college. It was in the midst of the chaos of meeting establishment standards, creating a great customer experience and building consensus amongst co-workers with differing points of view that she realized she needed to continuously develop and improve her ability to communicate effectively and respectfully.

After graduating from the University of Texas’ McComb’s School of Business, she embarked on a successful sales career as an account executive, opening US markets for an upstart European beverage company establishing its product’s foothold in American stores. With dedication, effective communication and tireless salesmanship, Ms.Perrotta was a driving force behind Red Bull, N.A.’s dominant position in the North American energy drink market.

After moving to the telecommunications industry, she established herself as a top sales performer with AT&T, crafting the message and value prop that AT&T used to land one of their first enterprise hosting sales. Ms.Perrotta began managing complex solutions sales to some of the biggest names in the Fortune 500 like Northrop Grumman, Booz Allen Hamilton, and Geico.

Now she’s combining Fortune 500 best practices with Emotional Intelligence skills and Conflict Transformation tools, bringing a unique, fun and powerful approach to leading teams with heart and wisdom.

Ms. Perrotta can be contacted at 703-216-5746 or nicole@transformationllc.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.