Ms. Perrotta

Nicole Perrotta

Professional Trainer

Transformation Associates

As a conflict transformation and emotional intelligence expert, Nicole Perrotta speaks, coaches, and trains leaders who yearn to bring out the best in themselves and their teams.

The practice of conflict transformation is a new and emerging concept in the public and corporate sector; however, it has been used by ombudsmen, mediators and alternative dispute resolution(ADR) practitioners for many years to bring peace to the world.

The values, tools and practices used in the ADR circle to create peace in the world have been adapted by Conflict Transformation Associates, LLC (CTA) for the business world. Organizations that embrace this philosophy foster a culture of collaboration in the midst of differing points of view. This culture nurtures an engaged, empowered and highly productive workforce that generates an improved bottom line.

Ms.Perrotta attributes much of her success in business to the lessons she learned early while working in the service industry to pay for college. It was in the midst of the chaos of meeting establishment standards, creating a great customer experience and building consensus amongst co-workers with differing points of view that she realized she needed to continuously develop and improve her ability to communicate effectively and respectfully.

After graduating from the University of Texas’ McComb’s School of Business, she embarked on a successful sales career as an account executive, opening US markets for an upstart European beverage company establishing its product’s foothold in American stores. With dedication, effective communication and tireless salesmanship, Ms.Perrotta was a driving force behind Red Bull, N.A.’s dominant position in the North American energy drink market.

After moving to the telecommunications industry, she established herself as a top sales performer with AT&T, crafting the message and value prop that AT&T used to land one of their first enterprise hosting sales. Ms.Perrotta began managing complex solutions sales to some of the biggest names in the Fortune 500 like Northrop Grumman, Booz Allen Hamilton, and Geico.

Now she’s combining Fortune 500 best practices with Emotional Intelligence skills and Conflict Transformation tools, bringing a unique, fun and powerful approach to leading teams with heart and wisdom.

Ms. Perrotta can be contacted at 703-216-5746 or nicole@transformationllc.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.