Ms. McCall Wilson

Anne McCall Wilson

Principal

McCall Wilson

Ms. McCall Wilson is a principal for McCall & Wilson, a boutique, strategic advisory firm for live well businesses. The firm’s focus is vision and strategy development, current trend spotting and brand and concept creation – all with an eye to performance success. Ms. McCall Wilson has coined the phrase “thought currents” as a key approach - casting a worldwide watch of current ideas and threading them together to ignite a successful strategy.
Ms. McCall Wilson headed up global spa operations at Fairmont Raffles Hotels International (FRHI) for 12 years, creating three luxury spa brands, including the award winning Willow Stream Spa brand for Fairmont Hotels. Her responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development. She has experience working in over 20 countries.
McCall & Wilson believes in enhancing the creative vision of designers and connecting it with the business reality of spas to ensure the maximum “experience per square foot” for the guest and the right size of investment for the owner.
With a strong track record in hospitality marketing, Ms. McCall Wilson was Co-Chair of the FRHI Internet Task Force and General Manager, Special Projects evaluating new business opportunities for the corporation. She was also General Manager of the former Fairmont SkyDome Hotel in Toronto, where she developed a successful repositioning strategy and marketing program for the hotel.
Previous to joining Fairmont, Ms. McCall Wilson headed up destination marketing for Canada in the European market and then for the Province of Ontario globally. At Fairmont, she also led the marketing for Willow Stream Spas globally and developed the recently launched Revenue Management Training Program for Spas for FRHI. Ms. McCall Wilson has been a founding Board Member for the Global Spa and Wellness Summit and was the Summit’s Chair in Bali in 2011. A seasoned presenter and moderator, she most recently led she led the Global Hotel Spa Forum at the Summit in India in 2013 and authored the resulting white paper “Have luxury hotel spas lost their luster?” Ms. McCall Wilson lives in South Carolina with her husband and business partner Steve Wilson and occasionally takes time out to play some golf

Please visit www.mccallwilson.com for more information.

Ms. McCall Wilson can be contacted at 843-525-1317 or anne@mccallwilson.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.