Ms. McCall Wilson

Anne McCall Wilson

Principal

McCall Wilson

Ms. McCall Wilson is a principal for McCall & Wilson, a boutique, strategic advisory firm for live well businesses. The firm’s focus is vision and strategy development, current trend spotting and brand and concept creation – all with an eye to performance success. Ms. McCall Wilson has coined the phrase “thought currents” as a key approach - casting a worldwide watch of current ideas and threading them together to ignite a successful strategy.
Ms. McCall Wilson headed up global spa operations at Fairmont Raffles Hotels International (FRHI) for 12 years, creating three luxury spa brands, including the award winning Willow Stream Spa brand for Fairmont Hotels. Her responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development. She has experience working in over 20 countries.
McCall & Wilson believes in enhancing the creative vision of designers and connecting it with the business reality of spas to ensure the maximum “experience per square foot” for the guest and the right size of investment for the owner.
With a strong track record in hospitality marketing, Ms. McCall Wilson was Co-Chair of the FRHI Internet Task Force and General Manager, Special Projects evaluating new business opportunities for the corporation. She was also General Manager of the former Fairmont SkyDome Hotel in Toronto, where she developed a successful repositioning strategy and marketing program for the hotel.
Previous to joining Fairmont, Ms. McCall Wilson headed up destination marketing for Canada in the European market and then for the Province of Ontario globally. At Fairmont, she also led the marketing for Willow Stream Spas globally and developed the recently launched Revenue Management Training Program for Spas for FRHI. Ms. McCall Wilson has been a founding Board Member for the Global Spa and Wellness Summit and was the Summit’s Chair in Bali in 2011. A seasoned presenter and moderator, she most recently led she led the Global Hotel Spa Forum at the Summit in India in 2013 and authored the resulting white paper “Have luxury hotel spas lost their luster?” Ms. McCall Wilson lives in South Carolina with her husband and business partner Steve Wilson and occasionally takes time out to play some golf

Please visit www.mccallwilson.com for more information.

Ms. McCall Wilson can be contacted at 843-525-1317 or anne@mccallwilson.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.