Ms. Dunphy

Maggy Dunphy

Spa Director

Stowe Mountain Lodge

I grew up in a family of seven children. Believe it or not – I was quite the tomboy – most certainly not a spa girl. And each and every day I had one goal – to beat the boys in everything. And I usually did. It wasn’t very helpful in my teenage years as I was concerned more with beating the boys, than kissing them. Sports became an outlet for me and I attribute my drive for perfection, ambition to win, passion for excellence, and my unique leadership style on the coaches and athletes that believed in me and taught me the principles of teamwork.

I began my career in hospitality as a massage therapist in Vail, escaping the East Coast and management responsibilities to become a free spirit therapist in the mountains of Colorado. That didn’t last long as leading people was in my blood. I was in the right place at the right time – and have grown up in the spa industry.

My first Spa Director job paid me a whopping $14,000, but I received a small commission on every treatment performed. I turned a janitor closet into a massage room, so we wouldn’t turn away the business. It was definitely not about the “experience” in those days. So much has changed in the spa industry and I am blessed to have grown up with Destination Hotels as my “bus driver”. I knew I was on the right bus!

Please visit www.stowemountainlodge.com for more information.

Ms. Dunphy can be contacted at 802-760-4703 or mdunphy@destinationhotels.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.