Mr. Fein

Lewis Fein

CEO

Lewis Fein Communications

A writer and PR specialist, Lewis Fein is a champion of the hotel industry. His insights, gathered during many years of travel and correspondence with hotel executives from a variety of resorts and business destinations, afford Mr. Fein a more iconoclastic approach to discussing the importance of leadership among hoteliers.

Mr. Fein's work on behalf of individual hotels and assorted brands –including, respectively, technology companies, health and wellness consultants, independent retailers, and makers of fashion and lifestyle accessories – gives him a heightened appreciation for the way strong leaders can inspire patrons and staff alike.

A former speechwriter, Mr. Fein understands the importance of language, its nuances and precision, as well as its call to action and summons to greatness. The words are but one part of a twofold basis of leadership, followed by deeds of intelligence and wisdom.

Applying those principles in a practical way is an inseparable element of the duties Mr. Fein performs, resulting in favorable media coverage for the companies he represents and the counsel he provides for many executives and entrepreneurs. He is an advocate of branding-as-storytelling, where hoteliers – and Mr. of social media by embracing the use of long-form content.

A graduate of Brandeis University, with a concentration in Politics and History, Mr. Fein also has a law degree from The Emory University School of Law. He lives with his wife and daughter in Los Angeles, California.

Mr. Fein can be contacted at 310-746-7771 or feinlewis@gmail.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.