Ms. Berman

Westley Berman

E-Commerce Manager

Kokua Hospitality

Westley Berman is the eCommerce Manager for Kokua Hospitality, a hotel management company based in Chicago, Illinois.

Joining the company in 2010, Ms. Berman started as Kokua’s social media and marketing coordinator and has been promoted various times to her current position. She leads Kokua Hospitality’s eCommerce marketing efforts, currently overseeing a combination of six independent and branded hotels nationwide, including DoubleTree by Hilton Chicago Magnificent Mile, DoubleTree Suites Houston by Galleria, Inn of Chicago, Axiom Hotel, and Hyatt Place Waikiki Beach. She also oversees all social media, reputation management, website development, and creative marketing efforts for each hotel in addition to Kokua Hospitality.

Ms. Berman's career began in the advertising industry at a multicultural marketing and advertising agency called the San Jose Group based in Chicago. She was primarily responsible for trafficking Hispanic TV, Radio, and Print ads for Magnum Insurance, Harley Davidson, AstraZeneca, Illinois Bureau of Tourism and American Family Insurance.

Later on, she became Project Manager at Chicago’s Young & Rubicam responsible for close-captioning Sears Kenmore and Craftsmen TV ads, Sears Home Appliance TV spots, and Sears LL Cool J apparel line.

Ms. Berman graduated with a Bachelor of Science degree in Spanish and Integrated Strategic Communications from University of Kentucky in Lexington, Kentucky. She is an active brand representative or "Skimbassador" to theSkimm, a media company that has the fastest growing email newsletter responsible for transforming the morning routines and news consumptions for female professionals.

Ms. Berman can be contacted at 312-644-4800 ext. 4801 or westley.berman@kokuahospitality.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.