Mr. Cepeda

Javier Cepeda

Regional Vice President

LEVEL Furnished Living

In his role as regional vice president of LEVEL Furnished Living, Javier Cepeda leads the opening and overall brand growth strategy for the Downtown Los Angeles development. Overseeing the $200 million, 33-story tower that will open this summer 2015 in the city’s South Park District, Mr. Cepeda keeps a keen eye on industry trends and business news to maintain a strong presence in today’s competitive landscape. A proven leader with extensive hospitality experience, Mr. Cepeda leads his teams by setting clear expectations, realistic goals, capitalizing on growing market trends and establishing lasting business relationships.

A seasoned veteran of the hospitality industry, Mr. Cepeda brings more than 15 years of relevant management, guest services, sales and communications experience to his current position. He previously worked in the operations department at both Four Seasons Resort Punta Mita and Four Seasons Resort Whistler before joining the LEVEL Furnished Living team in 2010.

Since joining the LEVEL Furnished Living team, Mr. Cepeda has been an integral part of spearheading the opening of their flagship property in Vancouver, Canada and now looks forward to leading the Downtown Los Angeles property to similar success.

Colombian born and raised, Mr. Cepeda has also lived in Dominican Republic, Mexico and Canada. He holds a Bachelor of Tourism and Hotel Management from Universidad Externado de Colombia. In 2010, he served as operations supervisor for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, the non-profit organization responsible for planning, organizing, financing and staging the Games in Whistler, Canada. He is a 2015 recipient of the Tower of Excellence Award for Individual of the Year from the Corporate Housing Providers Association (CHPA). http://www.stayinglevel.com/los-angeles

Please visit http://www.stayinglevel.com for more information.

Mr. Cepeda can be contacted at 213-873-8400 or dtla@stayinglevel.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.