Ms. Moreno de Tejada

Alejandra Moreno de Tejada

Marketing Manager

Big Worldwide

Alejandra Moreno de Tejada is Marketing Manager at Big Worldwide, parent company of evolution Distribution. In this role, she is responsible for the lead generation and marketing strategies of the company.

Passionate about all things digital and having experienced different areas in the industry, from on property room operations, communications in a renowned hotel chain headquarters to marketing in a hotel representation company and hotel technology provider, Ms. Moreno de Tejada has a very clear idea of what the gaps in the industry are and what innovation can help take the industry forward.

Ms. Moreno de Tejada holds a Bachelor of Science in International Hospitality Management from the Ecole Hoteliere de Lausanne, Switzerland, as well as various specialised CIM and IDM qualifications.

Ms. Moreno de Tejada can be contacted at 44-0-20-7380-8590 or amoreno@ghotw.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.