Ms. Kyricos

Mia Kyricos

Founder and President

Kyricos & Associates, LLC

Mia Kyricos is president and founder of Kyricos & Associates, LLC, a boutique advisory firm providing strategic guidance to wellness-driven hospitality, tourism and lifestyle companies.

Most recently, Ms. Kyricos was Chief Brand Officer of Spafinder Wellness, Inc.®, the world’s largest marketing, gifting and incentives company for the wellness industry, where she created the company’s core “Wellness 365™” brand philosophy offering expertise across (8) categories of wellness (Fitness, Nutrition, Healing, Mindset, Beauty, Play, Caring and Relationships) and founded the global Wellness Travel Awards program. She also served as the company’s spokesperson and oversaw marketing, advertising, strategic partnerships, communications and research, including its well-known State of Wellness Travel and Global Spa and Wellness Trend Forecasts.

Previously Ms. Kyricos was vice president of Core Performance, the workplace wellness division of EXOS, where she directed company operations and related deployments on the campuses of Fortune 500 clients. She also served as director of global spa brands for Starwood Hotels and Resorts Worldwide where she created (6) international spa brands for the corporation’s Le Meridien, Sheraton, St. Regis, Westin, W and Luxury Collection hotel brands, and oversaw the Starwood Spa Collection marketing program, inclusive of 60 premier hotel/resort spas across 26 countries.

With over 20 years of experience including work for other lifestyle brands including Canyon Ranch Health Resorts and Exhale Mind Body Spas, Ms. Kyricos is a globally-respected business leader and wellness travel and lifestyle expert. She is a frequent speaker and contributing writer to hospitality, tourism and wellness-related publications and associations worldwide. Her work and expertise has been featured in popular business and trade publications including The New York Times, CNN, Smart Money, The Skift Report, Real Simple, Hotel Business, Travel Weekly, Lodging, Spa Business, Spa China, Market Watch, Healing Arts and more.

Ms. Kyricos holds a Masters of Management in Hospitality Administration (MMH) from Cornell University, and a Bachelor’s Degree (BA) in International Relations from Wheaton College. She sits on the Boards of the Global Wellness Summit (GWS) and the University of California Irvine (UCI) Spa Management & Hospitality Certificate Program, is Chair of the Wellness Communities Initiative for the Global Wellness Institute (GWI) and serves as a US Ambassador for Global Wellness Day.

Please visit http://www.kyricos.com for more information.

Ms. Kyricos can be contacted at 207-200-3683 or mia@kyricos.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.