Mr. Roeh

Lola Roeh

General Manager

The Osthoff Resort and Aspira Spa

Lola Roeh began her career in hospitality over 30 years ago, accepting a position at the storied American Club in Kohler, Wisconsin. Over the course of her tenure there, Lola held management and development positions in guest services, marketing and special events, and quality control, culminating her hotel management experiences with the position of General Manager.

She was also the opening manager of the Kohler Design Center, the first manager of Commercial Development and finished her career at Kohler as the Director of Destination Marketing for the Kohler Hospitality Businesses.

Eighteen years ago, Ms. Roeh became the General Manager of the AAA Four Diamond Osthoff Resort in Elkhart Lake, Wisconsin, one of the Midwestís premier resort destinations. She has served as Chair and Board Member for the Wisconsin Hotel and Lodging Association, and received the Associationís Innkeeper of the Year Award in both 2002 and 2012.

Ms. Roeh is also an active member in the American Hotel and Lodging Association, the Wisconsin Restaurant Association, and the International Spa Association (ISPA) USA. She has served as the President and Board Member of the Elkhart Lake Chamber of Commerce, and Chair and Board Member of the Elkhart Lake Tourism Commission.

Ms. Roeh is a past Chair of the Wisconsin Governorís Council on Tourism and serves on the Marketing Committee. In 2014, she was honored with the Wisconsin Department of Tourismís highest industry honor, the Legacy Award.

Mr. Roeh can be contacted at 920-876-5832 or lroeh@osthoff.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.